S. Korean Beauty Industry Using AI to Develop New Products

2024-07-17

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1
  • South Korean beauty products company AmorePacific has a new artificial intelligence (AI) laboratory that has become popular with customers.
  • 2
  • At the lab, robots mix face products, and the latest technology recommends the best lipstick color for an individual.
  • 3
  • Kwon You-jin is a 32-year-old customer at the company's skin cosmetics service.
  • 4
  • "Everyone has their own specific skin tone, but usually they buy the most common color available over the counter," she said.
  • 5
  • "Knowing more data about my own skin, and seeing the before-and-after firsthand, it's a very good experience," she said, after receiving an AI-created report on the condition of her skin.
  • 6
  • A robot mixed a special makeup base, or foundation, that matched her skin color.
  • 7
  • More cosmetics companies are using AI to increase sales.
  • 8
  • Internationally known brands such as L'Oréal and Sephora use the technology to make special products for customers.
  • 9
  • Global beauty industry sales including cosmetics reached $625.6 billion in 2023, climbing each year since dropping in 2020 during the COVID-19 pandemic.
  • 10
  • That information comes from Statista Market Insights, a data and market research company.
  • 11
  • AmorePacific said it uses AI to recommend the best choices for a customer from 205 different skin foundations or 366 different lip product colors.
  • 12
  • Engineer Lee Young-jin, an adviser for AmorePacific's custom beauty business, said that developers used deep learning and machine learning methods to take the process that experts use to study data from many peoples' skins.
  • 13
  • Experts said using AI instead of humans could speed up product development.
  • 14
  • Yang Yong Suk, of South Korea's Electronics and Telecommunications Research Institute (ETRI), was co-developer of a deep learning model for a cosmetic product's texture.
  • 15
  • "No matter how professional an expert is, individual deviations can be large, and evaluating cosmetics by consulting 30 to 40 experts all the time is difficult," Yang said.
  • 16
  • "These days, product development time has shortened, and an ever-larger amount of new products are launched faster," Yang added.
  • 17
  • The market for using AI in the beauty and cosmetics industries is predicted to more than double from $3.27 billion in 2023 to $8.1 billion in 2028.
  • 18
  • The market research provider Business Research Company said in January that services such as personalized beauty recommendations, skin examinations, and virtual makeup artists will likely grow.
  • 19
  • I'm John Russell.
  • 1
  • South Korean beauty products company AmorePacific has a new artificial intelligence (AI) laboratory that has become popular with customers.
  • 2
  • At the lab, robots mix face products, and the latest technology recommends the best lipstick color for an individual.
  • 3
  • Kwon You-jin is a 32-year-old customer at the company's skin cosmetics service.
  • 4
  • "Everyone has their own specific skin tone, but usually they buy the most common color available over the counter," she said.
  • 5
  • "Knowing more data about my own skin, and seeing the before-and-after firsthand, it's a very good experience," she said, after receiving an AI-created report on the condition of her skin.
  • 6
  • A robot mixed a special makeup base, or foundation, that matched her skin color.
  • 7
  • More cosmetics companies are using AI to increase sales. Internationally known brands such as L'Oréal and Sephora use the technology to make special products for customers.
  • 8
  • Global beauty industry sales including cosmetics reached $625.6 billion in 2023, climbing each year since dropping in 2020 during the COVID-19 pandemic.
  • 9
  • That information comes from Statista Market Insights, a data and market research company.
  • 10
  • AmorePacific said it uses AI to recommend the best choices for a customer from 205 different skin foundations or 366 different lip product colors.
  • 11
  • Engineer Lee Young-jin, an adviser for AmorePacific's custom beauty business, said that developers used deep learning and machine learning methods to take the process that experts use to study data from many peoples' skins.
  • 12
  • Experts said using AI instead of humans could speed up product development.
  • 13
  • Yang Yong Suk, of South Korea's Electronics and Telecommunications Research Institute (ETRI), was co-developer of a deep learning model for a cosmetic product's texture.
  • 14
  • "No matter how professional an expert is, individual deviations can be large, and evaluating cosmetics by consulting 30 to 40 experts all the time is difficult," Yang said.
  • 15
  • "These days, product development time has shortened, and an ever-larger amount of new products are launched faster," Yang added.
  • 16
  • The market for using AI in the beauty and cosmetics industries is predicted to more than double from $3.27 billion in 2023 to $8.1 billion in 2028.
  • 17
  • The market research provider Business Research Company said in January that services such as personalized beauty recommendations, skin examinations, and virtual makeup artists will likely grow.
  • 18
  • I'm John Russell.
  • 19
  • Hyun Young Yi and Daewoung Kim reported on this story for Reuters. John Russell adapted it for VOA Learning English.
  • 20
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  • 21
  • Words in This Story
  • 22
  • customer -n. a person or group that pays for a product or service
  • 23
  • lipstick - n. a usually colored cosmetic in stick form for the lips
  • 24
  • cosmetics -n. (pl.) products that are put on the body, especially the face, with the aim of increasing beauty or improving appearance
  • 25
  • specific -adj. relating to a particular instance, condition or thing
  • 26
  • over the counter - adj. sold without prescription
  • 27
  • match -v. to put two things together that have similar qualities
  • 28
  • brand -n. the name under which a product is sold which can only be used by the company owning the brand name
  • 29
  • texture - n. the visual or tactile surface characteristics of something
  • 30
  • deviation - n. a departure or difference in something
  • 31
  • evaluate - v. to determine the significance or condition of usually by careful study